Privacy policy

This Privacy Policy explains how apli-cosmetics.com (the “Site” or “we”) collect, use, disclose, and protect your personal information when you visit or make a purchase from our Shopify website. We are committed to respecting and protecting your privacy rights, and we comply with the applicable data protection laws and regulations in Austria and the European Union (EU).

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail or by mail using the details provided below:

V&B Cosmetics OG

Lerchengasse 27/1

1080 Wien, Austria

help@vbcosmetics.at

 

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Collecting Personal Information

 We value your privacy and strive to be transparent about the information we collect and why we collect it. When you visit our site, we collect certain information to enhance your experience and provide you with our services. Below is a breakdown of the personal information we collect, why we collect it, and how we use it:

 

Device Information:

  • Purpose of collection: We collect device information to ensure the proper functioning of our site and to analyze site usage, helping us optimize and improve our services.
  • Collection method: Device information is collected automatically through technologies such as cookies, log files, web beacons, tags, or pixels.
  • Sharing: We may share this information with our processor Shopify and other trusted vendors to support our business operations.
  • Personal Information collected: This may include the version of your web browser, IP address, time zone, cookie information, the pages or products you view, search terms, and how you interact with the site.

 Order Information

  • Purpose of collection: We collect order information to fulfill your purchases, process payment details, arrange shipping, provide invoices and order confirmations, communicate with you, and offer relevant information or advertisements based on your preferences.
  • Collection method: Order information is collected directly from you during the purchasing process.
  • Sharing: We may share this information with our processor Shopify and other vendors involved in payment processing, sales channels, and shipping and fulfillment apps.
  • Personal Information collected: This includes your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number.

 Customer Support Information

  • Purpose of collection: We collect customer support information to provide efficient and effective support when you contact us for assistance.
  • Collection method: Customer support information is collected directly from you.
  • Sharing: We may share this information with relevant vendors or service providers involved in providing customer support.

By using our site and providing us with your personal information, you consent to the collection, use, and disclosure of your information as described in this privacy policy.

Sharing Personal Information

Sharing Personal Information: We understand the importance of protecting your Personal Information. In order to provide our services and fulfill our contractual obligations to you, we may need to share your Personal Information with trusted service providers. These service providers assist us in delivering our services and maintaining the functionality of our online store. For instance, we rely on Shopify, a reputable platform, to power our online store. To learn more about how Shopify handles your Personal Information, please refer to their privacy policy at: https://www.shopify.com/legal/privacy.

Furthermore, we may be required to share your Personal Information in accordance with applicable laws and regulations. This may include situations where we need to respond to a subpoena, search warrant, or any other lawful request for information we receive. Rest assured that we will only disclose your Personal Information when necessary and as permitted by law, always striving to protect our rights and the rights of our customers.

We understand the significance of maintaining the privacy and security of your Personal Information, and we take appropriate measures to ensure that any sharing of data is conducted in compliance with relevant privacy laws and regulations. Should you have any concerns or queries regarding the sharing of your Personal Information, please do not hesitate to contact us.

Behavioural Advertising

We may utilize your Personal Information to deliver targeted advertisements or marketing communications that we believe may be of interest to you. This allows us to provide you with a more personalized and relevant shopping experience. Some examples of how we employ behavioral advertising include:

  • Google Analytics: We employ Google Analytics to gain insights into how our customers use our website. This helps us understand user behavior and enhance the user experience. For more information on how Google uses your Personal Information, please review their privacy policy at: : https://www.google.com/intl/en/policies/privacy/. You also have the option to opt-out of Google Analytics by visiting: https://tools.google.com/dlpage/gaoptout
  • Shopify Audiences: We partner with Shopify Audiences to display ads on other websites, in collaboration with our advertising partners. This allows us to reach buyers who have made purchases with other Shopify merchants and who may share similar interests. Shopify Audiences may receive information about your use of our website, your purchase history, and the email address associated with your purchases. Other Shopify merchants may then provide offers that may be of interest to you.

To gain a better understanding of how targeted advertising works, you can visit the educational page provided by the Network Advertising Initiative (NAI) at: https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

If you prefer to opt out of targeted advertising, you have the following options:

It's important to review and customize the privacy policy to suit your specific circumstances and adhere to applicable laws and regulations. Seek legal advice if necessary.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
  • Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

Your rights

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Complaints

As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority